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VIRTUAL MARKETING MANAGER |
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As business owners ourselves, we know how difficult it is to invest the time and money required to ensure that prospective customers know about your product / service and are helped to buy quickly and repeatedly. You do not want to pay thousands for brochures that nobody gets to see or for advertisements that do not change the numbers of customers buying. Your money and time are very precious and we recognize this by concentrating on the real levers that will make people buy. |
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Any business that purely focuses on selling without a sound marketing strategy behind them will be missing a trick. They might feel that this scenario works well but IF they had a better understanding of their markets, the competition, future opportunity and what customer’s really are looking for, their sales efforts could be more focused, driven by stronger benefits-led messages. As a consequence, their ‘win rate’ would improve and company profits would rise |
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Many organisations that are in start-up mode or just entering the International market will be predominantly sales-driven. In this scenario, they will not consider marketing a necessity because of the investment needed. However, this often is mistake number one. Indeed, a company in this position should be focusing on being marketing-led. After all, if you have a great product or service, chances are, you are competing in an already crowded market place, so how do you build the profile of your business or product to stand out in the crowd? Certainly a salesmen picking up the phone can’t achieve this alone. |
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This is where marketing steps in. The concept of the virtual marketing director now makes the cost of implementing a sound marketing strategy within the grasp of all types of organisation |
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But the idea of hiring in a freelance person will only work if that person has a wealth of genuine experience in your market place. Correct? |
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Our hands-on and practical Virtual Marketing Manager service can help your business set-up, implement and manage marketing campaigns that focus on revenue generation and building long-term, profitable customer relationships. Some of the areas where IIVS can offer assistance in include: |
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Telesales – cold calling, campaign follow-up and database cleansing to give you the leads you need for productive sales meetings |
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Campaign development and execution – lead generating direct mail, web marketing, public relations, advertising. |
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Customer service development – assessing your current and future customer needs and developing customer satisfaction and retention programmes |
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Company and product re-branding and image development – creation of a consistent stamp of quality that is synonymous with your organisation |
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Product development – extending your existing products/services or developing new product/services to generate more income |
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Market feasibility studies – ensuring that any investment in new market opportunities is likely to yield an appropriate return before you take the plunge |
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Sales and marketing recruitment – job specification design, interviews and selection |
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Skills transfer and training – development of your existing team members or new marketing staff so they can take on more/enhanced marketing responsibilities |
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Platinum understands that you do not have unlimited marketing budgets, and we are keen to help implement the most cost-effective activities that let your customers know who you are and that you can satisfy their needs. As an outsourced marketing function we have access to reputable suppliers with preferential rates, experience and knowledge of what works and how to implement it, alongside a flexible approach that matches the way your business works. |
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This approach to outsourcing the Marketing Managers role is minimal risk and cost effective, and provides your business with an additional senior level staff member who is on hand to provide consultative advice at any time |
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